A playful contrast to Amsterdam’s classic museums, Moco (opened 2016) is a haven for modern and street art, boasting the largest Banksy collection in Europe, including Girl with Balloon and Beanfield. Housed in a 1904 villa beside the Van Gogh Museum, it also features rotating exhibits by icons like Basquiat, Hirst, and Kusama’s infinity rooms. The museum’s neon "MOCO" sign and Instagram-friendly installations make it a millennial magnet, while its underground "garden" hosts underground art events. Its name, short for "Modern Contemporary," reflects its mission to democratize art with humor and edge.