SXSW 2026

SXSW 2026 takes place from March 12–18 in Austin, Texas, marking a landmark 40th anniversary edition. For the first time, all three pillars of the festival — Music, Film & TV, and Innovation — run concurrently across seven consecutive days, creating an unprecedented convergence of creative disciplines. Featuring over 4,400 musicians across 300+ live showcases, hundreds of film screenings, 850+ conference sessions, and activations from 450 brands, this milestone edition is the most ambitious SXSW yet.